E-Commerce is on the rise and offering jewellery personalisation for customers has never been easier than with laser engraving.
The UK jewellery industry will be worth £3.24 billion in 2021. UK consumers spent £6.55 billion in 2020 on jewellery, watches, and clocks. 3D printed jewellery is to grow at a 22% annual rate between 2022 and 2025. Lab-grown diamond market volume could rise to 19.2 million carats by 2030.
Research shows that the demand for personalisation is there: in some categories more than 50 per cent of consumers expressed interest in purchasing personalised products or services and half said they were willing to wait longer for a personalised product or service. With the rise of e-commerce for B2C companies offering personalisation on jewellery and promotional materials has never been as easy.
A laser engraving solution can help businesses offer personalisation to customers and offer a degree of automation in the process. As low-code/no-code website solutions become more deep-rooted in the digital sector, setting up your own e-commerce website is easier than ever. With drag and drop website builders like Shopify, Wix, Squarespace reaching your customer base with personalised products can be easily achieved and accessible to everyone.
Add-ons and Apps for Shopify can be installed on your website in just a few clicks and cost as low as £15 - £20 a month. Recently we explored https://productpersonalizer.com/ for a customer in the jewellery sector who has expanded their offering to customers by including laser engraving personalisation on necklaces.
Product Personalizer allows customers to view their engravings in real-time on your website and once they order their personalised product, you can use our specialist dedicated laser engraving software to engrave the personalisation on the material.
The possibilities are endless with laser engraving, from personalising pendants, bracelets and just about any other piece of jewellery you can think of to marking the back of phones, drinks bottles, pens, keyrings, dog tags, trophies...the list goes on.