North Ridge Pumps

Bringing traceability laser engraving in-house at North Ridge Pumps


Company: North Ridge Pumps
Industry: Pump Manufacturing
Machine: Desktop


The Brief.

North Ridge Pumps are an independent manufacturer and distributor of pumps. They work within a range of industries both in the UK and internationally.

Like many manufacturers of industrial equipment, North Ridge Pumps produce systems that need to be traceable – this means applying a permanent mark onto a plate to be attached to the pumps. North Ridge Pumps were outsourcing their plate marking to an external company. This brought with it its own set of challenges:

  • Inconsistency: outsourcing meant that North Ridge Pumps were unable to conduct any quality assurance on the plates being marked, so inconsistencies were commonplace.
  • Expense: Inconsistencies would then require for corrections and replacements to be ordered. This, along with outsourcing margins, meant higher costs to their business.
  • Limited Control: If North Ridge needed to change their plate design, alter key information at the last minute, or even change the plate supplier, this would need to be done through the middle man.
  • Longer turnaround times: All of the above challenges increased the time taken to get parts marked and traceable so they can be shipped to their customers.

North Ridge Pumps' interest in investing in their own laser technology was rooted in a desire to speed up their processes, offer a higher quality finish for their customers and ensure less repair costs and wasted raw materials. Pablo Martinez-Moore, their Commercial and Marketing Director, got in touch to see how we could help them.

The Solution.

So, how did we help?

Our work with North Ridge Pumps was a perfect example of our need to adapt to the Coronavirus pandemic. During this time, we moved to conducting 'virtual demos 'with our customers, utilising software such as Teams and Zoom. We engraved some plates for North Ridge Pumps via video which was then sent to them for inspection. 

The N-Lase Desktop was identified as the right solution for North Ridge Pumps. The Desktop is compact but still feature rich, with a robust enclosure to withstand the harshest manufacturing environments. 

Having found the right solution, our production team got to work building the laser here at our HQ in Whitchurch – we are proud to have the ‘Made in Britain’ badge on all our laser systems.

Our engineers installed the machine at North Ridge Pumps and provided a full day of training for the team, to ensure that they were able to get the most out of their machine with knowledge of basic functions and mark settings. Our inhouse tech team in Whitchurch are always on hand at the end of the phone should our customer’s need additional assistance or any technical support.



The Impact.

In the fast-paced world of engineering and manufacturing, time is money, and the ability of the N-Lase Desktop to allow for fast and accurate in house plate marking meant North Ridge Pumps were able to speed up their lead times and reduce wasted time and costs.

For North Ridge Pumps, along with all industrial manufacturers who are placing products on the GB market, it is essential that UKCA marks are applied consistently and accurately to meet new UK regulations. The ability to apply these marks in-house means that North Ridge Pumps have the peace of mind that all of their pumps will be compliant for distribution.

One of the real selling points for North Ridge Pumps was the fact that we are a UK-based company, which enables us to always be on hand should they need our aftersales support.

We are not just in the business of selling machines, but also of building lifelong partnerships with our customers. We are pleased to be working with our partners at Wealdpark and we look forward to sharing our passion for innovations in laser technologies with them for years to come.



One of the main reasons for choosing Needham Laser Tech was it's UK-based support and training.
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Pablo Martinez-Moore
Commercial & Marketing Director, North Ridge Pumps

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