Laser engraving Gifts
Laser Engraving Products, Gifts and Promotional Items
In business, as with many things in life, first impression last. Aside from providing stellar services and products, businesses have to go the extra mile so that they stay on top of mind of customers. A common way to do this is by providing customised promotional items that bear the name or logo of the company. Other people have also gotten in on the action with laser engraving products for special occasions. In any of these situations, laser technology stands out as the obvious solution for creating laser engraved products, gifts and promotional items.
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Why use laser engraving for gifts and promotional items?
Consumers nowadays are obsessed with personalisation. Personalised shirts, jewellery, electronics, coffee mugs – everything has to be unique to the person who owns it.
Most people use personalisation services to go to the next level of thoughtfulness and give personalised gift items. These are usually small trinkets, such as necklace charms, keychains, paperweights, and mugs, with some sort of relevant name or passage. Cheesy as it may be, it can’t be denied that receiving a personalised gift on your birthday or any other special occasion is beyond heart warming.
E-Commerce and Laser Technologies
Many small businesses have taken advantage of the increasing market for personalised gifts by setting up online stores. In fact, entrepreneurs and startups regularly come up with novel laser engraving business ideas! E-commerce has become very common nowadays, aided by systems developed for secure financial transactions and tracking of orders. This has revolutionised the business landscape, allowing small businesses to compete with larger ones in terms of marketing and market reach.
E-commerce has also effectively eliminated market geographical boundaries. Right now, even the smallest online business can find a way to serve a client half the world away.
Ease and Reliability with Laser Engraving
Laser engraving machines, which can be largely automated, produce results of consistent quality. The process is highly repeatable and reliable.
A major cost-driving factor of CNC milling is the wear and tear that the milling cutters go through, creating the need to replace them regularly. This is not an issue with laser engraving. Being a non contact process with minimal moving parts, the parts do not suffer as much wear and tear. The objects being engraved also does not need to endure the stress of being milled or being clamped down, reducing the chances of secondary damage or deformation. The reduced need for parts replacement as well as the reduction of rejects due to secondary damage means that laser engraving will be the more cost-effective option in the long run.
Laser Engraving a wide Range of Materials
Laser engraving can work with many types of materials without the need for time consuming adjustment of parts or tools. Most of the materials used for trophies and medals – metal, brass, plastic, wood, acrylic, marble, and leather – can be engraved using a laser etching process. For example, within the product personalisation industry, laser engraving pens is one of the most common uses of the technology. There may be a need to make adjustments to the lens or the focus settings of the laser engraving machine when changing over from one material to the other, but this is a step that takes no more than a few minutes.
Why should I laser Engrave?
For businesses, personalised laser engraving products are all about maintaining relationships with customers. These can be given to new customers once they sign up to a service, or in addition to a product they purchased. They can also be given to regular customers during special events as a means of reconnecting with them, or they can just be given away freely in the hopes of getting new customers.
Laser Engraving Promotional Items
By far the most common promotional item given by businesses are pens, but USB sticks, umbrellas, lighters, notebooks, and notepads are not far behind. These usually bear the company logo, name, or tagline although there may be cases when even the services they offer and their contact details are included. These items act as a form of advertisement, thinly veiled as gifts. They are a very effective way of getting the word around that your business exists.
Who Wants Laser Engraved Products?
Whether for corporate or personal clients, a service that offers laser engraving of promotional items can provide superior products due to the use of laser technology. Laser engraving is remarkably flexible, capable of a variety of designs at different levels of detail. It is the ultimate personalisation tool as it can accommodate engraving jobs of any number, on a wide range of materials, and on any orientation or surface geometry.